What's Inside
Not a template.
A real operator's working document.
— 01 —
The 47-Item Checklist
Every item across 8 categories: Financial Verification, ASIN & Product Analysis, Traffic & PPC, Supply Chain & Inventory, Amazon Account Health, Seller Verification & Deal Structure, Market & Competition, and Final Go / No-Go.
— 02 —
The 6 Dealbreakers
Six items that end the deal immediately — no negotiation, no workaround. Prior account suspension. Brand Registry not fully transferable. Open documentation requests on ASINs. These are not yellow flags. They are stops.
— 03 —
The Top 10 Priority Items
When the due diligence window is closing and you have 48 hours, these are the 10 items that matter most. Ranked by the probability they reveal a fatal flaw before you wire money.
— 04 —
The Specific Thresholds
Not guidelines. Actual decision rules: 26% minimum net profit margin. TACoS ceiling of 25–30%. Single parent ASIN revenue concentration capped at 80%. Inventory older than 6 months valued at $0. These numbers are non-negotiable.
The Real Cost
Skipping due diligence isn't free.
It just invoices you later.
Operator Add-Back
Before
$40K overpaid
Operator add-back accepted at face value. Someone has to run the business — no one does it for free. You paid for a salary that doesn't exist.
After
$40K saved
Add-back challenged. Operator cost modeled correctly. Price renegotiated before close. The checklist item is explicit: verify every add-back with a real market rate.
ASIN Concentration
Before
One ASIN = 90% of revenue
Acquisition closes. Six months later, Amazon suppresses the listing for a policy violation. Revenue drops 90% overnight. No recovery path.
After
Deal passed
Single parent ASIN revenue concentration above 80% is a hard stop. The checklist flags it in the first 30 minutes of due diligence. Deal never moves forward.
Account Health
Before
$200K acquisition, $60K loss
Supplements business acquired. Amazon begins flagging documentation requests on multiple ASINs post-close. Business returned. Final loss: $60K.
After
Open flags = instant dealbreaker
Open documentation requests on any ASIN are now a dealbreaker. This item was added after the $60K loss. It is item 1 in the Amazon Account Health category.
Free Download
The checklist is free.
The deal isn't.
Every item in this checklist came from a real deal. Some of them came from deals I lost money on. The $60K loss on the supplements acquisition is in here. The $300K deal I walked away from is in here. Use it before you wire money.
"The specific numbers in this checklist are not guidelines. They are the actual decision rules used before wiring money."