I've generated $30M+ in career Amazon FBA sales across owned and operated brands. Not a team. Not a fund. Not agency or service revenue. Every dollar came from businesses I owned or co-owned and operated directly — a decade of learning what works and what does not.

I acquired MVRK and grew it from $6,000/month to $59,000/month trailing 12 months — independently verified by Empire Flippers. Two additional falling knife acquisitions stabilized. The track record is documented and verifiable.

I also lost $220,000 on a single brand — inventory collapse, not market failure. Dead inventory in FBA warehouses triggering long-term storage fees while search volume for the core keywords collapsed simultaneously. I did not know what I did not know. That loss is the reason the 47-point framework exists.

I lost $60,000 on a supplements brand — LTV dependency failure. The business required repeat customers to be profitable. The acquisition price assumed they would come. They did not.

I am married to my high school sweetheart. We have two daughters — ages 3 and almost 2 — and a son arriving September 2026. The business exists so I can be at school pickup on a Tuesday afternoon. That is not a tagline. It is the operational constraint that built the systems.